Understanding the Importance of rel=’nofollow’ in HTML for SEO Optimization

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rel=”nofollow” is an attribute used in HTML to instruct search engines not to follow the link and not to pass any link juice or authority to the linked page. It is commonly used in the a (anchor) tag’s rel attribute to indicate that the link should not be considered when determining the ranking of the linked page in search engine results.
<a href=”https://example.com” rel=”nofollow”> Click here </a>
In this case, the link to “https://example.com” is marked as “nofollow,” indicating to search engines that they should not follow the link for crawling purposes and should not transfer any SEO authority to the linked page. This is often used to prevent spammy or untrusted links from influencing a website’s search engine ranking.